December 7 2016

European Fashion Retailer Primark Opens in Burlington Mall


A European fashion retailer has opened at the Burlington Mall.


Primark, a fast fashion retailer out of Ireland, opened its doors on Wednesday. The store is located on the second floor above Sears.


Primark opened its first U.S. store a year ago in Boston's Downtown Crossing.


"Following our flagship opening at Downtown Crossing in Boston, we are excited to expand our footprint in Massachusetts with our newest location in Burlington," Jose Luis Martinez de Larramendi, president of Primark U.S., said in a statement. "This is where we planted our roots when we first made the decision to open in the U.S. and customer feedback has been very positive."


An announcement of the grand opening stated the company was excited to be in Burlington.


“Our new store boasts an impressive 53,000 sq ft of shopping space, that’s a whole lot of amazing fashion at amazing prices for you to feast your eyes on and buy,” it reads. “Take a look at the collection and start forming that shopping list - it’s time to hit the mall.”


According to the release, the store was looking to hire 200 people for permanent positions and an additional 100 for seasonal jobs at the location.


According to the retailer’s website, Primark offers a diverse range of products, stocking everything from baby and kids, to womens, mens, home ware, accessories, beauty products and confectionery. It opened its first store in Dublin in 1969 under the name Penneys and today operates in over 300 stores in eleven countries across Europe and America.



Visit Primark’s website to learn more about the company and its inventory.

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