August 30 2016

Two New Businesses, Barre Exercise Studio and a Salon, Open at 3rd Ave.


Two new businesses have opened in the 3rd Ave. mixed-use development project. 


James Joseph Salon and Xtend Barre recently joined the other businesses in the park, which features unique establishments, high-end brands and stays away from run-of-the-mill chains.  


“We are excited to have James Joseph Salon & Xtend Barre open at 3rd Ave.  Both businesses bring unique concepts to the community and our dynamic tenant lineup,” said Michele Santorelli, Marketing Manager for Nordblom Company.


Xtend Barre was originally launched in Florida in 2009 by professional dancer Andrea Rogers. The Xtend Barre workout combines the results of dance with the principles of strength and safety in Pilates. Each class features an elegant yet energetic combination of movements that enhance flexibility, improve balance, and challenge the core.  The Burlington studio will be the second to be established in Massachusetts, the first being on Newbury St. in Boston.


“From a young age, I knew I exhibited the entrepreneurial spirit all business owners speak of. Upon graduating college, I took the corporate route but always knew deep down my passion was to own my business one day,” said Christina Zichelle, Owner of Xtend Barre Burlington. “When I started taking barre classes, it changed my life from a physical and mental standpoint, it was the best exercise I had come across. I came across Xtend Barre after reading an article on the founder and creator, Andrea Rogers, and knew this was a business I had to be involved with. I decided to take a risk and leave my cushy corporate job before the age of 30 to follow my dreams. 3rd Ave is a great home for Xtend Barre and we couldn't be more excited to bring this new barre concept to the community!”


James Joseph Salon, founded in 1997 on Newbury Street in Boston, has grown to 6 locations in Massachusetts including their latest additions in Burlington and Lynnfield. The stylists are highly trained in today's latest hair trends and pride themselves on continuing to learn how to bring the perfect style to both women and men.


“It’s so exciting to be opening my newest James Joseph Salon in Burlington. I know that our Newbury Street fashion will bring a lot of flair to the Burlington residents and community at 3rd Ave,” stated Michael Barsamian, Founder and CEO of The Belgrade Group, owner of the James Joseph brand. “Come experience unsurpassed hair care and personalized service from James Joseph Salon, Boston's most award-winning hair salon since 1997.”

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